Profile

Brent McConnell

Higher Logic

Contact Details

Higher Logic

Bio

Eat, sleep and breathe all things communication having earned my M.S. in Corporate and Professional Communication from Radford University for a higher knowledge in PR, Marketing, and Advertising strategy and best practices. Currently, I work closely with organizations to identify and understand IT needs to match them with the right software solutions as an Account Executive with Higher Logic.

Previously, I provided marketing and advertising solutions as Marketing Consultant at Summerville Communications to SMB in the greater Charleston, SC area.

I'm a two-time award winning PR recipient (PRSA Gold Summit Awards) for outstanding student portfolios in planning, managing, and implementing various Marketing and Social Media campaigns and a former Professor of Record for Communication courses at Radford University exemplifying exceptional oral, written, and interpersonal communication skills.

My background is Video Production with a B.A. in Media Arts and Design, Digital Video and Cinema Studies concentration from James Madison University. Screenplays, directing, filming, editing and producing creative content are a passion.

Public Relations, Marketing, Advertising, Journalism and helping businesses understand the ever-changing digital world we live in are what drive me. Check out my blog at http://mcconnellls.wordpress.com/

Specialties:
•SEO, SEM, and Content Marketing
•Understanding software ecosystems specifically Social CRMs
•Research, write, and edit web and print materials with precision
•Develop metrics to gauge objectives and evaluate results
•Adobe Creative Suite
•Microsoft Office & Outlook
•iMovie, FinalCut & WebDesign
•Use social networking tools (Pinterest, Twitter, Facebook, YouTube, Foursquare, LinkedIn, Wordpress and whatever emerges next) to further PR efforts
•Video Production- writing, camera, editing & A/V
•Plan, implement, and evaluate marketing campaigns effectively